"Not marketing your Web site is like having a billboard and keeping it in your basement"
John Audette, MMG

A bit tongue-in-cheek, but on point.  Getting your site noticed is critical to helping attract new customers and expand your market reach.  To do this effectively involves merging both on- and off-line techniques - and in certain circumstances, a change in company culture.

There are a variety of approaches that can be used to raise the visibilty of your online activities including:

	(traditional) Print media
	E-mail marketing programs
	Search marketing
	Banner ads
	eAdvertorials
	On- and off-line press releases
	Direct mail, etc.

We've seen that the most effective campaigns utilize a coordinated application of these communications channels.  The more channels used the greater the success (as measured by Web site activity).  Utilizing appropriate metrics tools, you can gain significant insight as to which channels are the most effective for a given situation and evolve your marketing program accordingly.

For more information on coordinating the marketing of your on-line iniatives, we invite you to contact us at 860.767.0161.