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Working with a global financial services firm, New World Mutimedia helps develop and implement ongong integrated product marketing campaigns. New World Multimedia provides the supporting Web (microsite) component, lead generation and capture, associated e-mail channel marketing, Web and banner-ad tracking capabilities, and a set of administrative tools that enable the client(s) to measure ROI, conversion and related metrics. This highly effective process has led to thousands of qualified leads and helped evolve the customer's highly successful marketing program. |
Hartford Fine Art is a highly successful, top-of-the line art gallery and frame company. With multiple store locations and serving a variety of B2B and B2C audiences, Hartford Fine Art opened an online storefront to compliment its strong off-line market presence. Assisted by strong print advertising and e-mail communications programs, hartfordfineart.com has achieved rapid success in attracting, converting and retaining new customers, and is leading to new business opportunities for its owners. |
Faced with a need to develop sales and marketing materials for a highly sophisticated software program that could also function as a training program/demo, New World Multimedia was charged with developing an interactive CD ROM for use in the field by the customer's sales force. The resulting CD provied to be a highly successful sales tool which directly resulted in increased product sales. |
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In early 2003, New World Multimedia was asked to develop a personalized e-mail communications program that would be used to a) notify approximately 10,000 of our client's customers of a critical system change and b) provide them with a Web-based platform for delivering the bulk of the message and a mechanism for users to submit administrative change requests. New World Multimedia was also able to provide relevant metrics on the e-mail campaigns as well as subsequent Web site activity.
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In response to our client's needs for detailed Web site metrics, New World Multimedia developed a Web tracking tool that met the customer's need to track the Web site activity of multiple microsites on a session-level (individual) basis. The functionality of this application(s) has continued to evolve - now providing detailed metrics on the success of ongoing e-mail and banner ad campaigns, conversion metrics and (communication) channel performance. This application has enabled our customer to develop significant and respond to market needs and preferences as borne out by an analysis of the data. |
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